Vic Rayner OBE to Chair Future of Care Conference 2022

Vic Rayner OBE is Chief Executive Officer of the National Care Forum, joining the organisation in 2016.
As CEO she is the chair of the government Strategic Advisory Forum on the social care workforce, co-chair of the National Social Care Advisory Group on social care and technology and sits on a range of government and national specialist groups with a focus on the social care workforce, digital transformation, new models of care and regulation.

Vic is a regular national and international speaker, and has extensive knowledge and expertise across a wide range of care, support, housing and social policy agendas. Prior to joining the NCF, she was the CEO of Sitra, a leading national membership body championing excellence in housing, health, care and support. Vic is a trustee of Hestia, a leading London charity providing care and support as well as The Care Workers Charity. Vic was previously the independent Chair of the Brighton and Hove Fairness Commission, tackling inequalities and promoting social justice within the locality.

Vic has an MBA (Distinction), MA and BA (Hons) in Politics, Philosophy and Economics and was awarded an OBE in the Queen’s Birthday Honours 2021.

Speakers for North will be announced shortly, see below for our speaker for London 2022

    Barry Sweetbaum

    Chairman, Sweet Tree Care Homes

    Barry is the founder of SweetTree and is responsible for the company’s business development and corporate affairs. Barry has a wealth of experience both in the UK and in the USA. It was Barry’s founding vision to provide the highest quality care and support possible to people in their homes. When Barry is not at SweetTree he enjoys being at home with his three children, cycling and working on SweetTree Fields in Mill Hill.

    Dame Philippa Russell DBE

    Vice President of Carers UK and Member of Minister’s Lived Experience’ Reference Group

    Phillipa is a long-term family carer who has always combined employment with caring for her adult son with learning disabilities and for her husband with cancer, Lewy Body Dementia and heart failure. She was Chair of the Government’s Standing Commission on Carers from 2007 until 2014 and is Vice-President of Carers UK and an Honorary Fellow of the Royal College of Psychiatrists and of the Royal College of Paediatrics and Child Health. A Topic Adviser to NICE for ther Guideline and Quality Standard on Support for Adult Carers, she is a member of the ADASS Carers Policy Network and a Board Member of TLAP. She was Co-Chair of the Unpaid Carers Advisory Group of the Government’s Adult Social Care Covid-19 Task Force and is a member of the Minister’s ‘Lived Experience’ Reference Group (with regard to forthcoming social care reform).

    Dr Adrian Hayter

    National Clinical Director for Older People and Integrated Person-Centered Care, NHS England and NHS

    Adrian read a Pharmacology degree at Kings College London before starting Medicine at the Royal London Hospital in Whitechapel. He has always had an interest in the inequality of care for Older People writing a Student Prize winning essay for the British Geriatrics Society in 1991 (the Amulree prize). He stayed on at the Royal London Hospital for his first House job in Respiratory, Oncology and Haematology Medicine before he decided to pursue a career in General Practice and continue to work clinical sessions to this day. He visits a care home on one or two sessions a week. He is passionate about the role of GPs not only in the delivery of healthcare but also in leading Health systems by working to improve the health of populations whilst living within the allocated health resources. He became a board member of the Windsor and Ascot Primary Care Group in 1999 and took on a lead role for Older People’s Services, developing local falls services and working with the local authority on an Older People’s Partnership Board. He continued to support the PCT until about 2005 when he left to take on a role as Medical Director for East Berkshire Out of Hours. He returned to work as a locality lead in Berkshire East PCT in 2012 in preparation for Clinical Commissioning,followed by 5 years as Clinical Chair for Windsor, Ascot and Maidenhead CCG. In 2015 he supported the NHS Confederation’s commission on examining care gaps in urgent care for Older people which led to the publication of ‘Growing Old Together’ in 2016. In the same year he was also elected to the board of NHSCC as a regional representative. He remains involved in the Frimley Leadership and Improvement Academy as an executive board member and helped deliver the 2020 and Wavelength programmes. He also supports the Frimley ICS as a clinical lead in the Integrated Care Decision work stream, the Frailty advisory Board and the Connected Care Programme. In October 2019 he was appointed National Clinical Director for Older people and Integrated Person-Centered Care, NHS England & NHS Improvement and he supports their clinical team for the Ageing Well programme. Earlier this year he was also appointed NED for Buckinghamshire Healthcare NHS Trust.

    Dr Harro Stokman

    Chief Executive Officer at Kepler

    Harro is the CEO and Founder of Kepler Vision Technologies, a company using human activity recognition software to improve the well-being of humans at night. An expert in computer vision technology, Dr. Stokman founded Kepler Vision in 2018 after recognizing the potential for machine learning driven human activity recognition software for cutting down on the workload of healthcare staff. Now Kepler Vision’s “Night Nurse” program serves as an advanced home automation system that keeps patients safe, and reduces the stress and workload of staff in the elderly care space. Stokman is a serial entrepreneur. In 2014, his previous company Euvision was acquired by Qualcomm. Stokman lives in Amsterdam with his family, and in his spare time can usually be found exercising or indulging his fascination with Japanese hybrid quartz / mechanical watches.

    Dr Jane Townson

    CEO, Homecare Association

    Jane is the CEO of the Homecare Association. She is an experienced CEO, Chairman and leader of a range of businesses in regulated industries from social and health care to housing, and from food production to medical screening, that meet some of the most fundamental human needs. She has extensive experience in the not-for-profit and for-profit social care, health and housing sectors, including homecare, housing with care, supported living, care homes, training, and the NHS. Formerly CEO Somerset Care Group; Chairman YourLife (JV with McCarthy & Stone); and Vice Chairman UKHCA. Jane’s first career was in international leadership roles in research and development in ICI, AstraZeneca and Syngenta, where she was Global Head of Bioscience Research. She then established her own business providing consultancy and training on the link between nutrition and other lifestyle factors and health, working with private individuals and local authorities in the field of public health.

    Gavin Terry

    Head of Policy, Alzheimer's Society

    Gavin has been Policy Manager at Alzheimer’s Society since March 2014 and leads the Policy team in the analysis of emerging health, social care, and public policy and how it relates to the needs and experiences of people affected by dementia. His team is also responsible for forging relationships and working to influence key stakeholders, as well as developing key policy evidence around dementia to support the Society’s lobbying and campaigning strategic objectives. Gavin previously held the role of Policy Manager at Diabetes UK and, prior to working in the voluntary sector, worked in the NHS in both primary and acute care service development.

    Gillian Keegan MP

    Minister of State for Care and Mental Health

    Gillian Keegan MP is Member of Parliament for Chichester and was appointed as Minister of State for Care and Mental Health in September 2021. Previously she was the Parliamentary Under Secretary for Apprenticeships and Skills.

    Graham Atkins

    Associate Director, Institute for Government

    Graham is an Associate Director on the Institute for Governments’ public services team and leads the annual Performance Tracker report. He previously worked on infrastructure policymaking.

    Jonathan Freeman MBE

    CEO, CareTech Foundation & Vice-Chair, Championing Social Care

    Jonathan is CEO of the CareTech Charitable Foundation, the leading corporate foundation in the social care sector. Jonathan is also Vice-Chair of the cross-sector charitable Championing Social Care initiative. An experienced senior leader in public and charitable sectors committed to social justice, Jonathan is also Managing Director of Earlsbrook Consulting Limited that provides strategic advisory service to charities, businesses and individual philanthropists. Jonathan was previously Managing Director of Mosaic, HRH The Prince of Wales's mentoring charitable initiative, and before that a member of the Senior Civil Service. Jonathan serves as Chair of Trustees of Carers Worldwide and a Governor (trustee) of The Legal Education Foundation. He is a member of the Institute of Health and Social Care Management’s Executive Advisory Board, the Patchwork Foundation’s Strategy Council and Remuneration Committee of St. Anne’s College, Oxford University. Jonathan was recognised with an MBE for charitable services in Her Majesty The Queen’s New Year’s Honours List 2021.

    Karolina Gerlich

    Chief Executive Officer at The Care Workers’ Charity

    Karolina is the CEO of The Care Workers’ Charity and has worked as a care worker for over 12 years. She has previously led NACAS, and is a passionate advocate for the rights and wellbeing of the social care workforce, campaigning for positive change within the social care industry- and is on the Leadership Team for the newly launched IMPACT Centre. Since she joined The Care Workers’ Charity, Karolina has increased its efficiency, platform and support giving capacity. She is proud to represent the social care workforce and embodies the mission that no care worker should face hardship alone.

    Kelly Andrews

    National Care Lead, GMB

    Kelly is the GMB National Social care lead and has worked at the GMB as a trade union official for over 18 years. Previously Kelly worked as a Care worker and has had several years’ experience working across the sector. Kelly is experienced with representing workers in both the Public and Private Sectors at national and local level on a range of issues pertaining to government policy, social and political matters. Kelly is a member of the Social Care Fair Work forum in Wales and is chair of the Joint Council of Wales, representing GMB members across local authorities. GMB is campaigning for sectorial bargaining across the care sector and is campaigning a £15 per hour for all social care workers and for minimum sets of terms and conditions for which recognises and rewards the professional skills of care workers. GMB is a general union with over 600,000 members; GMB Public Service sector has membership across all Public Services and is the lead union for the Private Care Sector.

    Marie Lovell

    Project Manager, Skills for Care

    Marie is a Project Manager for Skills for Care. She mainly work on projects about social care for people who have a learning disability and autistic people. She investigates what workforce development is needed for good social care to happen. She advises on policies and help employers and trainers to make the changes needed. She has been a care assistant, a nurse for people with a learning disability, run daytime, residential and community support services and been a volunteer. Her family includes two autistic people, and she is on the autism steering group with her local authority in Durham, representing ‘autism families’. She has also cared for a family member who had dementia managing personal assistants and other social care support for him. For fun she loves amateur dramatics, walking her dogs, music, sewing, yoga and crochet!

    Mark Topps

    Regional Business Manager, Essex Cares

    Mark is a passionate and multi award winning social care leader who has worked in the care industry since 2004 and is currently working as a Regional Support Manager. Mark can be found regularly advocating, appearing on television, radio and podcasts and has started numerous high profile campaigns which have been debated in parliament and across the world and have a combined petition signature list of over 1.7million creating a change in legislation and culture within the industry. Mark is also the Social Media & Marketing Director at NACAS (National Association of Care and Support Workers) and to co-founder of ‘The Caring View’ YouTube social care show and ‘The Health and Social Care Club’ on the Clubhouse app. Both air live weekly to increase the positive image of social care and to build a support network for those working within the social care sector.

    Melanie Ulyatt

    National Vice-Chair, Federation of Small Businesses

    Melanie has been a dedicated member of FSB since 2009, holding several roles including Regional Chair Notts and Derby (from 2012 to 2018) and Policy Representative (from 2017 to 2018). She has also been active with her area’s Local Enterprise Partnership (LEP) groups, Sheffield City Region and Nottinghamshire and Derbyshire Region, having secured a seat on the Derbyshire LEP Board in 2015. She was also appointed Chair of the Skills and Employment Commission, Chair of the Growth Hub and Small Business Champion. Her work demonstrates her zeal as an outstanding ambassador for small businesses and this has led to her being honoured with an MBE for services to business and entrepreneurship in 2017. Melanie has been deeply involved in FSB’s policy work and understands the challenges and wider economic drivers that small businesses face; her activity with the England Policy Unit is informed by this and has led to good working relationships with local MPs, as well as visits to No 10 on behalf of FSB. She believes FSB must be a listening organisation that is dynamic and responsive to what its members say, harnessing a ‘you said, we did’ dialogue. Melanie started her own business in 2006, which she has built up to an award-winning organisation today, with more than 130 staff. She has knowledge and experience of working with businesses at both national and SME level, and has been employed by member organisations on major national projects. This experience – combined with her first-hand knowledge of the grassroots FSB network - provides her with a unique skillset that she brings to the FSB Board. Her vision is to support FSB’s evolution, making it a more prosperous, better connected, and increasingly resilient and competitive organisation.

    Nadra Ahmed OBE DL

    Executive Chairman, National Care Association

    Nadra has been involved in the field of social care for over 30 years. Her background is in training and education, which has been the passion that drives her towards a quality service, underpinned and provided by a skilled workforce. She has been Chairman of NCA since 2001 and is a trustee of SCIE and Parkinson's UK. She holds various positions within voluntary organisations, delivering services to vulnerable people in the community. She has been a member of a number of advisory committees in the DoH including a number at Ministerial level and served on government Taskforces. She is a regular contributor to journals and conferences and is frequently called upon by major media networks to represent the views of social care providers. In 2006 she was awarded the OBE for her services to Social Care. She is Deputy Lord Lieutenant of Kent and a Kent Ambassador and was awarded ‘Outstanding Contribution to the Business Community’

    Neil Russell

    Head, PJ Care

    Neil left the Diplomatic Service to join his Mum, Jan Flawn CBE, as she launched PJ Care. Since then Neil has carried out almost every role in the company taking over from Jan as Chair in 2017. Neil led PJ Care's new developments and has been at the centre of their award-winning specialist care for over 20 years. Neil believes that in order to provide great care you need a great team that should be properly looked after too, and his efforts to improve conditions for care staff have seen many media appearances over the past few years.

    Professor Claire Surr

    Director of the Centre for Dementia Research at Leeds Beckett University

    Claire is Professor of Dementia Studies and Director of the Centre for Dementia Research at Leeds Beckett University. Her research addresses care and support for people living with dementia and those who care for them. She has a particular interest in designing and implementing interventions and approaches to improving formal dementia care services and care, with a focus on care homes and general hospitals. Her current areas of research focus are the care experiences and support needs of people with both cancer and dementia and interventions to support care home and acute hospital staff to deliver high quality dementia care. Claire is also internationally recognised for her research and academic leadership around dementia education and training for the health and social care workforce.

    Professor Deborah Sturdy OBE

    Chief Nurse, Adult Social Care in England

    Deborah was appointed CNO Adult Social Care in September 2021 and interim 9 months prior from her post as Director of Health & Wellbeing at the Royal Hospital Chelsea. Deborah has worked with older people in both health and social care throughout her career in a number of roles including clinical practice, management and research. Deborah held the position of Nurse Advisor for Older People at the Department of Health in national government for 10 years. She holds two Visiting Chair’s in Nursing at Manchester Metropolitan, and Bucks New University. She has published widely on issues relating to nursing older people and have presented as multiple national and international conferences. In April 2015 she was appointed as the expert nurse to the Gosport Independent Panel by the Minister for Care Services on behalf of the government. She was awarded the OBE in the 2017 New Year Honours List for services to older people dementia care and nursing. She is the only nurse recipient of the British Geriatric Society Presidents Medal awarded in 2011. She also received this and the Nursing Times Inspirational Nurse Leaders award in 2015.She was made a Fellow of the Queen’s Nursing Institute in 2018 and a Fellow of the Royal College of Nursing in 2019.

    Professor Martin Green OBE

    Chief Executive of Care England

    Professor Martin Green OBE has had an extensive career in NGO development, both in the UK and internationally, and is Chief Executive of Care England, the largest representative body for independent social care services in the UK. He is also Chair of the International Longevity Centre – UK and a Trustee of Independent Age, Vice President of the Care Workers Charity, and a Champion of the National Aids Trust. In 2013 he was appointed Visiting Professor of Social Care to Buckinghamshire New University. In 2012, in his role as Department of Health Independent Sector Dementia Champion, he led the development of the Dementia Care and Support Compact for The Prime Minister's Challenge on Dementia. In 2008 he was named care personality of the year and was awarded an OBE for Services to Social Care in the 2012 Queen’s Birthday Honours List. Martin writes and broadcasts extensively on social care issues and is on the Editorial Board of Community Care Market News and Care Talk magazine.

    Richard Hawes

    Chief Executive, Elizabeth Finn Homes Limited

    Richard is a Registered Nurse who trained at the Royal Cornwall School of Nursing in the late 1980's and is also a qualified Community Psychiatric Nurse, he has a Diploma in Professional Studies in Nursing from Plymouth University and in 2005 completed his MBA at Keele University. Richard has extensive health and social care experience having worked in the National Health Service, commercial, and charity sectors. His previous posts include Regional Operations Director for Barchester Healthcare, Director of Care Services at Care South, and Care Director at The Orders of St John, currently he is the Chief Executive of Elizabeth Finn Homes Ltd. Richard believes that the core principles of care have not changed, we should look beyond the label of disability and see the person; and their hopes ambitions and desires, and find ways to help people to live in a way that satisfies them.

    Rob Assall

    Deputy Chief Inspector London and South, Care Quality Commission

    Rob has worked in the field of regulation since 2005 to the present time. Rob is passionate about ensuring people are empowered and supported to have their holistic needs met. He believes that effective partnership working with people who use services, providers and other key stakeholders is essential in transforming how social care and health service are delivered. Rob worked at the CQC predecessor, the Commission for Social Care Inspection and has been working as a Deputy Chief Inspector from March 2021. Rob was on secondment to Ofsted from January 2020 until March 2021. Prior to this Rob worked as a Head of Inspection, Adult Social Care in East Midlands. Before working in regulation Rob worked across a broad range of local authority children’s services, which include referral and assessment, children in need, children looked after and court proceedings. Rob also managed an adult social care multi-disciplinary team. He holds a Diploma in Social Work and a Master’s in Public Service Management.

    Sophie Chester Glyn

    Managing Director, Coproduce Care

    Sophie is managing director of a care organisation supporting adults with disabilities since the 1990s. In 2019 she set up Coproduce Care, a non-profit organisation which aims to help democratise the care debate by supporting social care to have a voice in government consultations on social care. Sophie presents Coproduce Care’s successful livestream channel on YouTube, interviewing government Ministers, people with lived experiences and care workers. In 2019 Sophie embarked on a PhD in post-colonial discourse and human rights within mental health law.

    Sue Cawthray

    Chief Executive Officer, Harrogate Neighbours Housing Association

    Speakers bio is coming soon.

    Suzanne Mumford

    Head of Nursing, Care & Dementia, Care UK

    Suzanne Mumford MSc is an Advanced Nurse Practitioner specialising in dementia care. Her career spans over 40 years working in hospitals, care homes and domiciliary care. Suzanne specialised in neurology and neurosurgery before developing her career as a nurse educator, she is Lead Quality Development Manager for Care UK's dementia and lifestyle services

    Troy Zimbalatti

    Managing Director, T2Z Care Services Ltd

    Carpe Diem (Seize the Day) and that’s exactly what Troy did when he chose to work in the care sector over 12 years ago. His main purpose for this was to make 'positive change` in people's lives. Troy has worked in many care settings, at many levels - Support Worker through to now, Owner and Managing Director of T2Z Care Services. As well as a passion to provide the best care to his clients he also has a passion for innovation and positive change in Social Care. Leadership and values, motivation, and inspiration. Troy believes these ingredients form a successful recipe for bringing a positive culture and a unique quality to the Social Care table.

    Vic Rayner OBE

    Chief Executive at the National Care Forum

    Vic Rayner OBE is Chief Executive Officer (CEO) of the National Care Forum, joining the organisation in 2016. As CEO she is the chair of the government Strategic Advisory Forum on the social care workforce, co-chair of the National Social Care Advisory Group on social care and technology and sits on a range of government and national specialist groups with a focus on the social care workforce, digital transformation, new models of care and regulation. Vic is a regular national and international speaker, and has extensive knowledge and expertise across a wide range of care, support, housing and social policy agendas. Prior to joining the NCF, she was the CEO of Sitra, a leading national membership body championing excellence in housing, health, care and support. Vic is a trustee of Hestia, a leading London charity providing care and support as well as The Care Workers Charity. Vic was previously the independent Chair of the Brighton and Hove Fairness Commission, tackling inequalities and promoting social justice within the locality. Vic has an MBA (Distinction), MA and BA (Hons) in Politics, Philosophy and Economics and was awarded an OBE in the Queen’s Birthday Honours 2021.


CARE PROVIDERS RATE – The Super Early Bird, Early Bird and Standard Rates are for Care Providers inc. care homes, domiciliary providers, social services, healthcare professionals, voluntary, third sector organisations and independent care consultants. 

SUPPLIER & COMMERCIAL COMPANY RATE – The Commercial Rate is for Suppliers to the care sector and non-providers of care

  *If a supplier books at the care providers rate we will issue a top up invoice for the correct amount outstanding, plus an admin fee of £25 + VAT

Super Early Bird Rate

£199 plus VAT


Early Bird Rate

£275 plus VAT

(Unavailable Until 1st September)

Standard Rate

£349 plus VAT

(Unavailable Until 1st October 2022)

Commercial Rate

£399 plus VAT


Email the Chair a question.